Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva. We discuss: - The power of influencers in B2B marketing - The role of evangelists in B2B marketing - B2B influencers in real life vs online - The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today.
Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva.
We discuss: