The Social Standard Podcast

How to Build & Resource Your Social Team for Success

Episode Summary

Robyn Nissum, Founder of Social Proof, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: - How to structure your social team for success - The role & importance of a VP of Social - Why your social team isn’t jumping on trends - Why TikTok is the best platform for influencer marketing - How to use influencers to hit your social media goals And so much more… Find Robyn on LinkedIn https://www.linkedin.com/in/igobyrobyn/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Episode Notes

Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. 

In this episode we discuss:

  1. How to structure your social team for success
  2. The role & importance of a VP of Social
  3. Why your social team isn’t jumping on trends
  4. Why TikTok is the best platform for influencer marketing
  5. How to use influencers to hit your social media goals

And so much more…

Episode Details:

Find Robyn Nissim on LinkedIn

Find Jessica Phillips on LinkedIn

Follow The Social Standard on LinkedIn