The Social Standard Podcast

Justin Oberman: 5 Fascinating Mid-1900s Advertising Tales That Shaped Modern Influencer Marketing

Episode Summary

We explore lessons from advertising history and what they can tell us about today’s influencer marketing and social media strategies.

Episode Notes

Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms. 

1. What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms 
2. How Interactive Marketing Saved The Grand Canyon 
3. Pianos In Every Household? B2B Influencers impact on this strategy 
4. A Ski Lift in the summertime Made Money Like This... 
5. A Clever gas station Placement Hack And a lot more! 

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