The Social Standard Podcast

Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels

We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic.

We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including

The Sex & The City debacle
How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands)
How to hire creators as the face of your brand
Why follower count doesn't matter, but it also really does
How Influencers fit into your retention & new customer acquisition strategies.

Find Kate Winick on LinkedIn

Find Jess Phillips on LinkedIn