Lia is a top expert in the creator economy and we get into an array of interesting topics include how to cast the talent as the face of your social channels, what we can learn from buzzfeeds early mistakes in managing internal personal brands, why podcast MCNs are coming back and if companies should sponsor personal branding instead of MBAs! This is a great episode for both B2B & B2C brands!
Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.
Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.
We discuss:
- How to cast the right talent as the face of your social channels,
- Lessons we can learn from lululemon & buzzfeed,
- Why podcast MCNs are coming back
- Why it's important to show up where you audience is a
- Should business sponsor personal branding instead of MBAs?
- And a lot more.
This is a great episode for both B2B & B2C brands!
Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true