Check out another amazing episode of The Social Standard Podcast! In this episode, our host Jess Phillips, CEO of The Social Standard, interviews Rishad Tobaccowala, Author of Restoring The Soul of Business: Staying Human In the Age of Data. This long-form episode provides tons of valuable information! Just to list a few of the subjects Rishad and Jess cover: The monopolization of media The explosion of influencers before and after TikTok How Influencers exceeded Super Bowl traffic numbers Now is the easiest time to become a creator 50 million creators in the US up from 17 million The power of Nano and Micro-Influencers The ability to curate and how algorithms make it easy How Advertising runs society Democratization of media Why it doesn’t make sense to work for the man How workers have more control than ever The importance of having good products Results of how companies treat their employees ESG - What it is and how it’s being used Decentralized Workforces The real reason corporate America’s wants workers back in the office This is still the tip of the iceberg! One of the biggest takeaways here is the future of Cancel Culture. This is a huge topic and it’s hard to know where it’s going. We love what Rishad has to say about it though! Rishad describes the power base behind this culture and what can be done to change it. It ultimately comes down to the advertisers! Sides will be chosen! Brands that just want to sell as many products as possible with the least amount of resistance will have to compete with brands that hold true to their strong identity and beliefs. In the future, brands and customers will be more like brand families, while media specifically created to be “non-offensive” to the easily offended, will struggle. If you ever wondered where it will all end up, Rishad definitely has a ray of sunshine for you! The future outcome is an influencer and media renaissance! Join us for this amazing episode and remember that... “You have the right to die”. -Rishad Tobaccowala What on earth does that mean? There is only one way to find out and that’s by tuning in!
Check out Rishad’s book Restoring the Soul of Business: Staying Human in the Age of Data
https://rishadtobaccowala.com/
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