The Social Standard Podcast

Setting The Standard in the Esports Industry

Episode Summary

Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal.

Episode Notes

Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! 

A few words about Chris:

Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal. 

Chris’ previous roles as a Director at Fnatic and Co-Founder of Level99, have given him a unique perspective of the esports ecosystem from a team, agency, and analyst angle. Chris holds an MBA from WHU and went through executive education at Kellogg (US), IIMB (India), as well as Tsinghua and Fudan University (China). Prior to his career in esports, Chris worked as a global IT-program manager at Vodafone, one of the world’s largest telecommunication operators. 

Chris discusses how the gaming industry was super-charged during the slow times of 2020!  Learn about all the ways gaming continues to change i.e digital hangouts like Fortnite.  

Chris describes what companies are doing to maintain the traction gained during 2020 in the coming years.  Host Jess Phillips makes sure to engage Chris about the business of Esports!   Chris explains traditional sports own the majority stake in that space and teaches us what companies need to do to be accepted by Gen Z.  

You’ll get a good idea of what works with this new audience and will be rejected immediately.  Hear about the social climate of gaming which has changed dramatically since the Atari era.  Gaming is far more accepted now but nobody wants the “Gamer” label lol! 

Tune in to hear about all that and more including how different gaming teams work and what the business structure options are in terms of the players, managers, and independents.  

Follow Chris Hana on Social

Instagram

Twitter

Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog