Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams should have paid budgets How to incorporate podcasts into you content / influencer strategy How to effectively market to the C-Suite Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn) Follow Jess on LinkedIn Follow Devin on LinkedIn Follow The Social Standard on LinkedIn
Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.