The Social Standard Podcast

Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing

Episode Summary

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. In this episode we discuss: The Role of Evangelism in B2B Udi’s path to Chief Evangelist Officer How Gong has used influencers as part of their growth strategy How to plot a LinkedIn invasion And so much more… Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Episode Notes

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

In this episode we discuss:

- The Role of Evangelism in B2B

- Udi’s path to Chief Evangelist Officer

- How Gong has used influencers as part of their growth strategy

- How to plot a LinkedIn invasion

And so much more…

 

Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true